Whether a sudden change of CEO or a long-planned transition at the head of a family-owned company: Management changeovers are watersheds for the reputation of executives and companies. Correctly communicated and professionally executed, they form the basis for a successful positioning and term of office. What does a good 100-day plan look like? How, when, and on which topics should you communicate? On what channels? And what awaits you in your new role and what pitfalls are lurking? We answer such questions and work with you to develop a targeted and effective communications strategy for the changeover at the top: