Communications play an essential role in the successful execution of business decisions and especially in coping with critical situations. Based on a company’s specific situation, we develop bespoke communications strategies that address and involve all relevant stakeholders. During implementation, we see ourselves as a sparring partner and a guide to the process for senior management and communications managers.

Successful communication requires a compelling equity story based on the numbers, data, and facts essential for the capital market. It clearly highlights a company's strengths and future prospects, substantiating them with key success factors, core competencies, and financial metrics. By presenting an equally attractive and realistic vision, along with a convincing depiction of the business model, long-term strategy, and corporate culture, companies can effectively differentiate themselves from their peer group in the market. In this context, we advise our clients on IPOs, corporate strategy adjustments, as well as in defense and takeover situations or capital measures.

A company’s reputation is largely dependent on the people at the top. The CEO in particular represents a company’s internal and public identity, attitude, and competence. Therefore, the strategic positioning of CEOs and other top executives is one of the core tasks of strategic communications. We develop targeted and authentic strategies to achieve optimal internal and external impact for top managers. We make sure your issues are heard and help you to build trust in your entrepreneurial actions.

Companies operate under increasingly complex conditions: Attitudes towards work, consumption, and sustainability are changing, and new business and working models are emerging along with tech innovation and digitalization. When everything is in flux, companies need to provide all the more orientation: Purpose, mission statement, and values are points of reference not only for employees and managers but also for the external environment. We use participative methods to jointly develop purpose statements, mission statements, or corporate values that address all stakeholders and turn a strong corporate culture into a success factor.

Sustainability has established itself as one of the central societal concerns in public discourse and is set to gain even greater importance in the capital market. Investors, customers, employees, and society as a whole expect companies to act responsibly. Transparency regarding environmental, social, and governance (ESG) criteria is in high demand. We develop stakeholder-oriented communication on these aspects, embedded in a comprehensive strategic approach. In doing so, we also take regulatory requirements into account, such as the CSRD, CSDDD, or the Supply Chain Act.

Corporate communications serve to build stakeholder relationships for the purposes of a company’s business goals. This can only work if a company knows the stakeholders that are critical to its success and is aware of their perceptions, attitudes, and expectations. We help you to identify and understand your key stakeholders – employees and managers as well as external customers, media, investors, and NGOs. Because only on this basis can you develop specific messages and individually tailored, effective measures.

Strategic reputation management creates trust among the relevant stakeholders and is therefore a key task for every company. Based on our clients’ respective business models, we develop well thought-out, effective communications strategies. We take a 360-degree view of all stakeholder groups and plan external and internal communications on analog as well as digital channels. During implementation, we see ourselves as a sounding board and sparring partner for the company’s senior management and communications officers.

We advise both publicly listed and privately held or owner-managed companies on communication with shareholders, analysts, banks, and financial and business media. Our many years of cross-industry experience make us competent and reliable partners in M&A projects. In close collaboration with investment banks and law firms, we support mergers and acquisitions with confidence and precision, including on an international level through our 'Best Friends' approach.

Additionally, we advise our clients on best practices in investor relations and financial reporting and assist IR departments in their organizational development and further professionalization. We also provide support for regular communication, such as quarterly results, annual press conferences, or general meetings.

Managers and employees are every company’s most important resource. This is all the more true in our digitalized, knowledge-based economy, and it calls for new, agile forms of cooperation and a corresponding understanding of internal communications. Well-planned, up-to-date, and dialogic internal communication ensures acceptance, motivation, and identification among managers and employees and increases their willingness to embrace change.

We work with our clients to develop individual concepts for effective internal communications and support their implementation, from co-creative concept development to the implementation of interactive and participative communications formats and the effective anchoring of corporate values.

The reputation of companies and their top executives is shaped and reflected in the coverage of leading, business, and specialist media. Professional media relations are accordingly important. We develop media strategies for our clients, support them in preparing content for specific target groups, and establish connections to our excellent network of journalists. Our goal is to build a relationship of trust and respect between our clients and the relevant media representatives.

For an increasing number of sectors, it is crucial to develop precise ideas about their policy-related goals for regulation and to convincingly and effectively represent them in civic and political dialogs.

We support companies in maintaining a constructive, continuous dialog with all stakeholders – at the municipal, state, federal, or EU level. We use a 360-degree advocacy approach to help our clients safeguard, adapt, and evolve their business models.

When developing and implementing communications strategies, we consider digital communications and social media as natural, integral components. We also support our clients – in matters of strategy and operations – to master specific challenges in the digital transformation of business models and communications, for example, building a digital reputation or positioning themselves as a thought leader on digital topics.

We help develop topics across different platforms and engage in successful storytelling across all relevant channels. We use social media crisis simulations to train those responsible in dealing with the special risks of the social web.

We use smart team and group formats to ensure that strategy and change processes develop the necessary momentum to have an impact throughout the company. For example, we use serious gaming and agile methods to help change protagonists fulfill their role as change leaders, change-makers, and change agents. We are able to professionally supervise project and change teams as well as large group conferences, and we provide optimal support with digital tools.

Early-stage, open, well-planned, and comprehensive communications boost willingness to change among executives and employees and increase acceptance among external stakeholders. In close dialog with our clients, we therefore develop individual concepts for communicating transformation and change processes internally and externally, and we support their implementation. From the co-creative concept development phase to the implementation of interactive, participative communication formats, through to the effective anchoring of corporate values. The focus is always on the triangle of strategy, culture, and structure.

We help you prepare for your public appearances and for difficult conversations. Be it for interviews, panel discussions, dialogs with managers and the workforce, or one-on-one meetings. Besides working on presentation and conducting the talk, content preparation is always part of our service. We also coach you and your managers through change processes. Individual crisis simulations round off our training program.

In the event of a crisis, our clients have access to an experienced crisis team offering strategic advice and operational support, available immediately and around the clock if needed. During a crisis, we protect your reputation and guide you safely through the acute phase.

However, effective crisis communication begins long before an actual crisis and doesn’t end when the immediate situation is resolved:
Before a potential crisis, we assist you in preparing as effectively as possible or in preventing critical issues from escalating into crises. We identify reputation-critical issues and uncover vulnerabilities in existing internal and external crisis communication structures and processes. Building on this, we develop behavioral guidelines, processes, scenario plans, and Q&A documents tailored to your specific risks, all of which are consolidated into a comprehensive crisis manual.

Through media training, coaching, and simulations, we prepare management and communication teams for critical situations.

After a crisis, we help you derive key lessons for future potential crises and systematically rebuild your reputation.

Cyberattacks have become one of the most significant and frequent threats to organizations and individuals. They can strike anyone at any time. The potential consequences can be existentially threatening, ranging from data loss and operational disruptions to severe reputational damage—often exacerbated by inadequate or insufficient communication. Even with thorough preparation, the dynamic and complex nature of cyber crises remains a significant challenge.

We work with you to prepare for potential scenarios and develop tailored strategies to ensure rapid, coordinated, and effective communication in the event of a crisis, minimizing damage. Our specialized training programs and regular simulations help raise awareness of cybersecurity among your employees.

In the event of a cyberattack, a specialized team is available 24/7 to maintain readiness and ensure a high level of procedural reliability, even under pressure. Cyber crises, in particular, require close collaboration and coordination across various departments within the organization. When needed, we take on a leadership role, working closely with IT service providers and law firms specializing in cyberattacks to manage the situation effectively.

Being involved in legal disputes or compliance matters as a company can cause lasting damage to your reputation. The “Court of Public Opinion” tends to deliver judgments far more quickly than the “Court of Justice.” For this reason, a clear communication strategy is essential to distill key messages in often highly complex scenarios, ensuring they are heard at the right time—all without jeopardizing the company's legal position.

In these often prolonged phases of legal uncertainty, coherent argumentation is critical for safeguarding reputation—and, ultimately, for securing business success. We support our clients in communicating complex legal matters in an understandable way and, when necessary, responding promptly to new developments to maintain control over the narrative and protect their credibility. In doing so, we have worked closely for many years with renowned German and international law firms.